You got Facebook covered? Check. Twitter? Linkedin? Checkity check. Social outlets are the first place people promote their websites, though many do not do it with leverage. We can discuss that matter in greater detail later. Effective online marketing has different components than personal social media uses and is measurable. To actually drive traffic traffic to your website and create leads you have to use online marketing components that work together and are not the stand alone feature that merely having a website is. Is your head beginning to spin? Hang on to it for another minute while I give you this analogy:
You have a place to live, right? That place is great shelter but to make it better, you want to turn on the lights. You also want heat and air. You want your friends to come over, so you want a visible address at your location. All those items are basic and expected to having a home that you can use and enjoy. Your website needs it’s own items in order to get full use and enjoyment, too. I hope you’re still with me, I will show you what I mean.
You need YouTube - it’s hot
YouTube is the #2 search engine, second only to Google, that’s gotta tell you something. You may not be in the know about YouTube but it has over a billion users, you need to get an audience on YouTube. How? Teach us something new by offering insider tips or show a tutorial. Invite people to view your channel on your favorite social media channel. Your content will be indexed by Google, you will share your website, some visitors may even share your link on their own blogs and web pages.
Hang out with the Cool Kids
The cool kids are the influencers in your specific niche - these people have similar products or business and are attracting lots of traffic. You can hang out with them by Liking + Commenting or engaging them on social media. Did you get that formula? Liking + Commenting. Do not skip a step here. Liking pleases the cool kids, commenting gets you seen. Rumor has it that spending 30 minutes a week reading and commenting on those blogs and forums which share similar keywords as your own is a good activity to conduct. Choose sites which have relevant content that is well-presented, authentic and if it has plenty of followers, even better. Eventually their fans will also become fans of yours.
Did you find any of this information helpful? Comment! Got a question? Ask in the comment section!
BIO: Rhonda Smolarek, Colorado Springs, CO based website developer, graphics designer and Owner of Remarkable Design with QR Codes of Note. Social media marketing optimized profile set-ups to include branding graphics. Rhonda can help you with every area mentioned in this article. You can reach her through: Remarkable-design.com or QRCodesofNote.com http://www.remarkable-design.com/livepage.apple.com