How’s That Working For You?
Your website? Your lack of website? Your excuse about your website?
Having a great website is like having an open door where you are inviting potential clients or customers into your business.
Your website communicates on your behalf with prospects and customers 24 hours a day, 7 days a week, 365 days of a year. Even when you aren’t working, your website is. People are afforded the opportunity to get to know you and your products and services at their convenience. In what seems like a very long time ago, we only passed out a business card to convey our contact information. We chose a style that said a little about ourselves and what sort of experience you could expect. A website does the same thing a business card does multiplied by at least a thousand fold.
A professional website expands your reach. You can be accessed by people in the neighborhood of your business location and far beyond. We all know that people do an online search from the comfort of their homes and phones, whatever space they happen to be in when curiosity strikes. A pro website designer will use the correct words, SEO features, and back end website set up to help your website go further than ones typically made by DIY efforts.
Increases the effectiveness of your advertising. Print advertising like business cards etc, is great and it is even greater when you can include your website address which has pictures, details and testimonies that can help you get your message across.
Gathers information. Contact forms, email and social media like Facebook and Twitter allow your prospect to communicate with you.
Communicates effectively. Web based communication and email communication are cost-effective and time-saving vehicles that get your message across. We don’t always have time, at the first contact, to tell everything we want to share about us, our product or service.
Your competition. Your competition has a website. The sooner and the better your website is at conveying your standards and products, the sooner you level the playing field. With a professional website, you can even compete with larger companies.
Sells directly. E-commerce, or selling directly from your website, can dramatically reduce your overhead while delivering a 24/7 sales opportunity. Even when you don’t sell a product online, your website gives you the time and probability of distinguishing your company to a prospect.
BIO: Rhonda M. Smolarek (authors as Rhonda M. Gould) is a professional website designer located in Colorado Springs, helping businesses around the entire united states. She can be found on Thumbtack where she earned a gold status for her work. facebook.com/RDWebsitesGraphics, on Twitter as the @QueenOfQRC.